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Andy Erlich builds bridges between people. He has
been creating excitement and action with his dynamic
presentaions to audiences around the world since 1979.
His unique key notes and cultural immersions are based
on 28 years of real world expereince conducting cross-cultural
research, organizational development, and motivational
analysis.
Dr. Erlich has authored articles for the Los Angeles
Times, Adweek Magazine, Los Angeles Magazine, Advertising
Age Magazine, Marketing News and Quirk’s Market
Research Review. His insights have appeared in Forbes,
USA Today, Business Week and Newsweek and the New
York Times. He has appeared on local, national and
international Spanish-language radio and television
shows. He was recently featured in Univision’s
series about the Latino population, “La Nueva
California.”
Dr. Erlich has his M.A. and Ph.D. degrees in Clinical
Psychology. A Cum Laude graduate of the University
of Texas, he was raised in El Paso, Texas, speaking
Spanish and English. He is a member of the American
Psychological Association and the National Speakers
Association.
He has two books: Exploring Culture: Overviews and
Insights into 17 Cultural and Religious Groups and
the recently released Selling to Latinos: Building
a Bridge to Understanding. His third book Freeing
the Giant, is due out in Spring, 2007.
His clients include:
• Microsoft
• Centers for Disease Control and Prevention
• JP MorganChase (formerly Chase Manhattan Bank)
• American Cancer Society
• Dallas Children’s Medical Center (Parkland
Hospital)
• Alzheimers Foundation
• Avis
• The National Multi-Cultural Institute
• The National Cancer Institue
• Ford (U.S. and Mexico)
• Kodak (Mexico)
• The Mayo Clinic
• The U.S. State Department
• The International Association of Convention
and Visitors Bureaus
• National Institutes of Health
• Eastridge Mall
• The U.S. Travel Data Center
• The San Diego Convention & Visitors Bureau
• The California Governor’s Conference
on Tourism
• The International Council of Shopping Centers
• National Association of Realtors.
• GlaxoSmithKline
• Meeting Planners International (Who has designated
him a “Platinum Speaker for the past three years.)
• Credit Union Executives Society
• Large Credit Union Association
• ESOMAR
• American Airlines
• International Council of Shopping Centers
Andy
also served as a consultant for the Academy and Emmy
Award winning film “Number our Days.”
Dr.
Erlich has written sales training programs targeting
the Latino Market for Verizon Wireless and Century
21.
Dr.
Erlich is a Certified Yoga Instructor, teaching weekly
classes at At One Yoga in Phoenix., Arizona.
Reserve
This Speaker or Submit Inquiries Using the Form Above,
or by Calling (310) 937-2789 or (310) 379-4486
Programs
Available
FREEING THE GIANT
Hear
how Dr. Erlich’s 8 foot, 6 ½ inch Uncle
Jake, for years “the tallest man in the world,”
tapped into his differences and turned what could
have been a liability into an asset. Through video
clips and old photographs, discover how a painfully
shy man living in a world that was clamoring for “racial
purity” and stamping out human differences overcame
his isolation and utilized his uniqueness. This odyssey
resulted in Jake becoming a silent film and vaudeville
star, circus giant for Ringling Bros. and Barnum &
Bailey, an artist, an esteemed poet, a speaker, an
award winning athlete and photographer and a consummate
salesman.
After
participating, you will understand how liabilities
can become assets, gain the awareness necessary to
avoid the dangers of stereotyping and learn a successful
model for dealing with human differences.
“Freeing
the Giant” is a motivating and moving presentation
which teaches the power of resilience, perspective
and “the potential that lies hidden in perceived
limitations.”
THE
YOGA OF CHANGE
This
keynote/breakout session applies the 5,000-year-old
wisdom of Yoga and psychological research to answer
one of the most common human dilemmas: How to successfully
deal with change. Certified Yoga Instructor and Licensed
Clinical Psychologist Andrew Erlich will teach those
attending skills and tools they can apply in their
personal lives and businesses including:
• Understanding resistance to change
• Four predictable phases of change and techniques
to move through each one
- Denial
- Resistance
- Exploration
- Commitment
• Simple Yoga postures, breathing techniques
and meditations that add to health and facilitate
change
This
dynamic session combines lecture, experiential exercises,
music and movement.
THE
YOGA OF STRESS (1½ hour)
In
this 1½-hour session, certified yoga instructor,
cross-cultural psychologist, author, and consultant
Dr. Andy Erlich will teach you how to reduce your
stress. This dynamic, experiential session will teach
you useful, proven tips and enjoyable techniques that
work on the job or at home.
The
program includes:
• What is Stress?
- The Stress Response
- Role of Chronic Stress in Physical and Psychological
Illness
• Are You Stressed Out?
- Stress Test
• Job Stress is Costly
• What You Can Do About It
• The Role of Yoga
- Pranayama – Breath Control (Belly Breathing;
Breath of the Warrior; Cleansing the Energy Channels)
- Asanas – Postures You Can Do At Work for Flexibility
and Health (Seated; Standing)
• Meditation
THE
YOGA OF STRESS (2-3 hours)
This keynote/breakout session applies the 5,000-year-old
wisdom of Yoga and psychological research to answer
one of the most common human dilemmas: How to successfully
deal with change. Certified Yoga Instructor and Licensed
Clinical Psychologist Andrew Erlich will teach those
attending skills and tools they can apply in their
personal lives and businesses.
After participating in this session, you will be able
to:
• Understand resistance to change
• State the four predictable phases of change
and techniques to move through each one: - Denial
- Resistance - Exploration - Commitment
• Practice simple Yoga postures, breathing techniques
and meditations that add to health and facilitate
change
THE CULTURALLY COMPETENT SALES PROFESSIONAL:
SECRETS FOR SUCCESS IN CROSS-CULTURAL SALES &
CUSTOMER SERVICE
Gain a competitive edge through effective sales and
service to the multicultural markets. Key components
that will be covered include cross-cultural communication,
understanding the role culture plays in successful
marketing and customer service, how to inspire and
motivate across cultures, attracting the best possible
diverse workforce, and tapping into the creativity
and avoiding the conflict that are inherent in diversity.
This exciting session will utilize examples from history,
art and real world marketing and customer service.
After participating in this session, you will be able
to:
• Identify the demographics and dynamics of
the changing marketplace.
• Avoid stereotypes yet understand valid generalizations
for key ethnic groups.
• Improve outreach to ethnic markets and learn
how to communicate effectively with people from different
cultural backgrounds.
Reserve
This Speaker or Submit Inquiries Using the Form Above,
or by Calling (310) 937-2789 or (310) 379-4486
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