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David
Perez is the Co-Founder and CEO of Latin Force Group
LLC, an award winning market strategy, customer intelligence
firm celebrated for the unique insights and innovative
ideas that help clients achieve significant growth from
the rapidly growing U.S. Hispanic marketplace. Latin
Force Group was formed in June 2007 by the merger of
Latin Force and Geoscape International with an investment
by the Goldman Sachs Urban Investment Group.
David's success is the story of his visionary perspective
of the Hispanic market and his willingness to tilt against
the status quo. In 1999 after 6 years of working in
the Internet space he began to look for new opportunities
and saw the Hispanic population was underserved on the
Web. When many people were asking "are there any Hispanics
online?", he launched Lumina Americas as a Hispanic
targeted online agency. Chase Manhattan Bank and Kraft
Foods quickly became clients.
With the dot com craze in full froth, David turned his
sights on Latin America and raised $25 million of venture
capital and expanded south making acquisitions in Brazil
and Argentina and investments in Internet start ups.
Out of the ashes of the dot-com meltdown David formed
Latin Force in 2003. Since then he has worked with an
impressive list of blue-chip companies such as MTV,
Nike, Consumer Reports, the NFL, Nickelodeon, Cranium,
Kraft Foods and Wells Fargo.
A dynamic keynote speaker, he is often sought after
as the expert on market strategy and reaching Latino
Youth. He has been quoted, on this subject in the New
York Times, The Wall Street Journal, USA Today, The
Denver Post, The Miami Herald, Mediaweek and other publications.
May 2007 David was given the honor to deliver the commencement
address to the graduating class of the University of
Vermont School of Business. He also received the 2005
Hispanic Entrepreneur Award from Hispanic magazine.
Prior to becoming a trail-blazer in the Hispanic market,
David accomplished a successful career in finance, where
he was an executive with Wells Fargo Bank and Dean Witter
Reynolds. His other lives have included stints as a
ski instructor, photographer and musician.
Born to a Bolivian father and American mother, David
is a graduate of the University of Vermont with a degree
in International Affairs and Economic Development.
SPEAKING ENGAGEMENTS
" The Multicultural Marketing Summit, Miami, October
2007
• The Conference Board Diversity Summit, San Diego,
March 2007
• The Network IP Branding Conference, Las Vegas, September
2006
• The Scarborough Research Annual Conference, Las Vegas,
August 2006
• The Hispanic Financial Services Summit, New York,
July 2006
• The Sports Marketing Summit New York, May 2006
• The Self Storage Expo Las Vegas, April 2006
• The Multicultural Marketing Summit Chicago, October
2005
• Soccer United Marketing Partner Summit, New York.
October 2005
• Northeast Ski Area Association Emerging Markets Workshop,
Bretton Woods, New Hampshire, September 2005
• The Licensing Show Diversity Panel, New York June
2005
• National Sporting Goods Association Convention, Tucson,
Az. May 2005
• The New Generation Latino Consortium 2nd annual Media,
Marketing and Entertainment Conference Miami, FL. April
2005
• Multichannel News Hispanic TV Summit, New York, Dec
2004
• Museum of TV and Radio Media Center's Dialogue: New
Media, New Habits: Reaching the Young Multi-Tasker,
New York, June 2004
• The New Generation Latino Consortium Media, Marketing
and Entertainment Conference, The Harvard Club, New
York, May 2004
• The National Alliance of Latino Independent Producers
Annual Summit, Santa Barbara, Feb. 2004
• The 10th Annual Marketing to Hispanics Conference,
Miami, FL, Jan 2004
• The Wells Fargo Diverse Growth Segments Summit, Dallas,TX,
Oct 2003
• The HBO Black Film Makers Foundation Summit, Dana
Point, CA, Oct 2003
• Latin Alternative Music Conference, Los Angeles, CA
Aug 2003
• Latino Sports Marketing Conference, Los Angeles, CA
Aug 2003
• U.S. Hispanic Marketing Conference, San Diego, CA,
July 2003
• MTV Networks CEO's strategy group, June 2003
• The Licensing Show Diversity Panel, New York, June
2003
• The National Alliance for Musical Theatre, Houston,
TX April 2003
• The Clear Channel Theatrical Producers Conference,
Orlando, FL Feb 2003
• Marketing to U.S. Latinos Conference, Miami, FL Nov
2002
• Latino Youth: A Tale of Two Cultures, The Harvard
Club, New York, Nov 2002
DAVID
PEREZ RECOGNITION
•
Hispanic Magazine Entrepreneur of the Year, 2005
LATIN FORCE RECOGNITION
•
AHAA/Hispanic Ad: Best Direct Response Media Plan, 2005
• AHAA/Hispanic Ad: Best Internet Media Plan,
2000
• Latino Marketing Awards: Best Online Campaign,
2005 (www.comidakraft.com)
Click
here for an outline of the "The Hispanic Market
at The Tipping Point" program.
Reserve This Speaker
or Submit Inquiries Using the Form Above, or by Calling
(310) 937-2789 or (310) 379-4486
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